Enchanted Forest Textiles
When Jennifer told me about organic baby swaddles that Aden + Anais was developing I was instantly smitten. My thought process went a little something like this: Organic, check! Baby gear, check! Working with someone who is passionate and driven, check! They wanted me to provide the design and illustration, double check! And so it began...
I met, phone chatted and emailed with Jennifer throughout the briefing process. She was strategic, armed with inspiration and knew what they needed for the Enchanted Forest theme. What you see before you are 2 girl, 2 gender neutral and 2 boy patterns. A specific color palette was developed for all three that stood on their own and also worked together. Illustrating all of the elements for this set was such a delight! What was also a magical moment was using the new tile pattern feature in Adobe Illustrator (fellow designers, you know what I'm talking about!). Patterns were delivered as repeatable swatches, ready to use.
CLIENT: Aden + Anais
ROLE: Design, Illustration, Production
CREATIVE DIRECTION: Jennifer Mederos