Small Talk NY Branding

​Hey all,

How was your Thanksgiving? Hopefully great and full of yummy things. I was still full up until yesterday. Give an Italian family a holiday of eating… we will eat… eat for days! 

I wanted to share my latest Branding project for Small Talk NY. 

Small Talk NY provides diagnostic and therapeutic services for children of all ages. Their main focus is speech therapy, however, they also provide holistic health coaching and occupational therapy. Eve and Susan, the owners, are identical twins (I seem to attract twins for identity projects!). I was so happy to help develop an identity for a place that helps out children in a holistic way.

The owners wanted something that represented who they are in a fun, non-clinical way. Also, “no speech bubbles allowed”! I was super glad to hear that! I presented a few concepts to Eve and Suzanne and they veered towards the Venn Diagram and punctuation as elements to convey what they do and who they are. My intention with the Venn Diagram was to…

A. Show that they are identical twins, who are of course similar but also separate and unique.

B. Their services also overlap in many ways, and, as a whole, create something that is far greater than “small”. Small pieces make a big impact overtime! Right? 

I thought the punctuation would be a fun secondary graphic to use on their website, marketing materials, stationery, etc. Luckily, the owners did too! So after having a concept to go with I approached the identity with the retro, hand-lettered vibe Eve and Suzanne wanted. I had a blast illustrating the punctuation and faces. I made sure the faces could be either boys or girls and represented “identical twins”.

Below are some ideas and sketches I had before arriving to the finals.

Thanks so much for your time and please be sure to connect with me on instagram, behance and twitter for my current projects. I love blogging but I am more active on those channels.





SKETCH 1: Simple and fun lettering with an array of punctuation as accents. The principles behind the common marks of punctuation should strengthen a child’s understanding of grammar & communication. Plus the punctuation would make a great branding graphic.







SKETCH 2: “SmallTalkNY” as the small talk they are engaging in.




SKETCH 3: Two small characters communicating. They are in the shape of quotation marks that
encase the logo.








SKETCH 4: Building blocks help children learn social, physical, language & creative skills . Building blocks also engage and begin to develop a child’s motor skills.







Final logo
Final logo




Final business card
Final business card




Final envelopes
Final envelopes


Final letterhead
Final letterhead

Dec 02nd, 2014 at 10:14 am |0 Comments