Semplice Vitamin Water

This was a product I developed a while back in oder to preserve the freshness of the vitamin content in the Semplice Tonic. Semplice means simplicity in Italian and I wanted the brand to reflect that.

The vitamin content is located in the tube. Once the consumer unscrews the cap the perforated tube comes undone and releases the vitamin content into the water. I approached several vendors to hopefully develop this product but it was too costly to pursue.

CLIENT: Self
ROLE: Design, Art Direction


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