I was commissioned to create a textile for 2 themes: "A Day in LA" and "Slow Down". For "A Day in LA" I decided to focus on the tons of traffic & smog everywhere. I was living in LA at the time and was loosing my mind on how it would take me 2 hours to go 5 miles. LA is amazing but that traffic had me running back to the east coast sooner than I thought! For the "Slow Down" theme I decided to focus on isolating and highlighting the time that passes in a day. Being mindful of living in the moment by noticing each second that passes as a unique opportunity.
ROLE: Art Direction, Design, Illustration
CREATIVE DIRECTION: Franco Giantinelli